Using social media as a brand is not just about being social, open and accessible.
Relationship building and user experience is a way to build credibility and reputation, demonstrate leadership and source leads.
Rather than boosting self-esteem, the value lies in strategic storytelling that adds value for audiences.
A good social media strategy shortens the journey from need recognition to a meaningful customer relationship. It allows for direct communication with specific target groups, providing valuable opportunities for personal insight into potential customers.
Understanding both your audience and the nature of each social channel is the fundament for your social media strategy.
Insight and monitoring
Customer service, brand monitoring and industry insights are indispensable to successful business. Social media is worth its weight in gold when it comes to data collection.
The big question about social media is its ROI. Measuring the impact of your social media activity is easy if you’ve set smart goals and employed a good strategy. There are many effective tools for reporting to management or teams, yet many organisations get stuck when it comes to collecting and measuring the data required for useful reporting.