It all starts with a search
People use search as a starting point for research, purchases, and just about everything else. To ensure their need is met by you and not a competitor, your website must contain the most effective and up-to-date search optimization techniques.
Ever smarter search engines
Search engines are constantly evolving and only Google knows exactly how the weighting works.
- The assessments are made on the basis of a variety of factors and advanced algorithms.
- Google delivers search results in part using algorithms that organically "learn" which search results provide the most relevant answers.
Good SEO in six words: useful content, good structure, complete metadata.
What makes good SEO?
With the help of analysis, we can ascertain a lot about what it is worth spending time on.
Fortunately, the days when you could cheat algorithms via Black Hat SEO are mostly over. These days, it’s the most relevant content that comes out on top – and that’s good for the user, the website and the search engine.
That’s why it pays to focus on quality: Useful content, a good structure and complete metadata.