Connect to your audience with inbound marketing
Inbound marketing allows you to invite the customer to you, by creating content that makes you relevant in their buying process.
Attract customers and cultivate a long-term relationships by building trust and adding value from the first moment.
That’s why the most successful companies have made a fundamental shift in the way they reach their target audiences – to an approach called inbound marketing.
Success is about reaching the right customer with the right content at the right time.
If you miss any one of these, you are perceived as irrelevant. Your goal is to become part of the conversation the customer has with themself.
Attract
instead of interrupting
Understand
instead of explaining
Focus on the customer's needs
above your own
Help
instead of competing
Be enthusiastic
instead of fussing
Be found
instead of finding
The right tool for the job
For successful inbound marketing, you don’t just have to understand philosophy – you also need a platform designed for that purpose.
The platform must:
- Be built around your customers and leads, to help them access relevant content (CRM)
- Make it easy to implement a content strategy
- Make it easy to track forms and submissions
- Make it easy to create custom campaigns
- Make it easy to implement a content strategy
- Have built-in tools to show you which campaigns are working
- Make it easy to integrate your marketing with social media
- Make it easy to create customised email automation for your customer segments
Hubspot
After testing many tools, we selected Hubspot, a solid product with a strong focus on inbound marketing. As a Hubspot partner, we can help with all aspects of the platform, including design, templates and content structure.
Contact us to discuss how we can help you
Strategy
Based on your organisation's values and linked to specific goals
Tools
Tools that best fit your strategy and budget
Development
High level of competence
in development and project management