Connect to your audience with inbound marketing


Inbound marketing allows you to invite the customer to you, by creating content that makes you relevant in their buying process.

Attract customers and cultivate a long-term relationships by building trust and adding value from the first moment.

That’s why the most successful companies have made a fundamental shift in the way they reach their target audiences – to an approach called inbound marketing.

Two men discussing

Success is about reaching the right customer with the right content at the right time.

If you miss any one of these, you are perceived as irrelevant. Your goal is to become part of the conversation the customer has with themself.

Attract

instead of interrupting

Understand

instead of explaining

Focus on the customer's needs

above your own

Help

instead of competing

Be enthusiastic

instead of fussing

Be found

instead of finding

The right tool for the job

For successful inbound marketing, you don’t just have to  understand philosophy – you also need a platform designed for that purpose.

The platform must:

  • Be built around your customers and leads, to help them access relevant content (CRM)
  • Make it easy to implement a content strategy
  • Make it  easy to track forms and submissions
  • Make it  easy to create custom campaigns
  • Make it easy to implement a content strategy
  • Have built-in tools to show you which campaigns are working
  • Make it  easy to integrate your marketing with social media
  • Make it  easy to create customized email automation for your customer segments

Hubspot

After testing many tools, we selected  Hubspot, a solid product with a strong focus on inbound marketing. As a Hubspot partner, we can help with all aspects of the platform, including design, templates and content structure.

Contact us to discuss how we can help you

with inbound marketing  in general, and Hubspot in particular.

Strategy

Based on your organization's values ​​and linked to specific goals

Tools

Tools that best fit your strategy and budget

Development

High level of competence
in development and project management

Get in touch