GoodLoot, part of the Cenega group, sells a wide range of gadgets, accessories, merchandise and games from the fantasy-pop culture world including Star Wars, Star Trek, Marvel and many gaming universes.
Cenega group wanted to massively overhaul the GoodLoot brand and turn the brand into a self-sufficient e-commerce store, but also completely redesign the business from the ground up.
The challenge ahead was to introduce a fresh narrative of the brand and what it does, but also communicate this in a consistent, coherent manner over all mediums.
Ultimately, Cenega group’s goal was to create the number one geek store selling both licensed merch and it’s own branded products.
Frontkom’s task was to help our client to bring an old, archaic branding into the modern era, while also preparing it to scale up in years to come.
Our fresh suggestions were taken into account and feedback was given and taken both ways in a clear, constructive manner.
After holding internal workshops, we did our own research and produced numerous whiteboard and paper sketches of potential solutions.