Charity through our smartphone
FaniMani was initially only a desktop plugin, but our client was aware of the potential of mobile e-commerce shopping and wished to expand the product for a good cause.
Since it launched 6 years ago, e-commerce trends have shifted, and thus new challenges for FaniMani have arisen. FaniMani users, until only recently, shopped almost exclusively from desktop computers and have only now started to do their e-shopping on mobile. FaniMani chose us to help them boldly enter the age of mobile commerce.
The key goal was to translate the FaniMani business model from desktop to mobile in order to re-engage their loyal users and attract new ones. The priority was to keep it as simple and easy to use as a browser plug-in.