About Casio Music
Casio Music is a market leader of music production equipment and accessories. Their products include digital pianos, hybrid pianos, keyboards and synthesizers.
The team at Casio saw that their website functionally was obsolete and needed a comprehensive redesign.
The new design was to do the following:
- Generate leads for the Casio Distribution Network
- Clearly tell users where to buy Casio products
- Explain the benefits of buying from an authorized dealer
Another priority was to ensure that mobile users, who are a growing group of customers and distributors, had the same online experience as desktop users.
It was decided to build an entirely new website from the ground up with a focus on engaging design that effectively communicated Casio’s brand values. The new website is easy to navigate, user-friendly, and lets a user find what they’re looking for quickly and accurately.