Avani, a Portuguese love brand
Avani is a cosmetics brand created by a small Lisbon based company. Cherished by loyal customers for producing premium products locally, they sell via carefully selected beauty salons throughout the country as well as online.
Avani donates 10% of their income to a non-profit in India, providing education to children.
Working on the right solutions
We have first diagnosed together the most pressing issues from the customers' and from the business perspective.
Our approach was to fix the basics and build for the future. A UX, analytics and conversion audit, as well as a security review, and an analysis of customers' support feedback, provided us with a list of well-defined change priorities.
The most immediate fixes needed were strictly related to security – a thorough security audit resulted in patching up all discovered vulnerabilities, applying the newest updates to WordPress, WooCommerce and all plugins, and introducing anti-spam mechanisms and improved security measures.
Solid performance boost
After making sure the site is safe, we've improved its performance. The speed of a website affects both overall customer experience and conversion rates, and SEO results because Google values and ranks higher the sites that work well.
We've thus commenced a performance audit and proceeded to make the site lean and fast. Substantial improvements were achieved in page load times, which made shopping with Avani much swifter.
UX improvements that answered real customers’ needs
Thanks to a loyal following, the company has heaps of feedback and ideas for improvement from their customers. Having researched and prioritized it against Avani's business needs. In combination with our exports audits, we've designed and implemented a host of new features and improvements during our cooperation, including:
- additional payment methods (Stripe, MBway and Multibanco)
- full checkout process overhaul and UX improvement in collaboration with internal Avani marketing and design team
- universal design and mobile-ready storefront
- new digital product catalogue
- product reviews system